The watch brand Tag Heuer is Official Timekeeper of the skiing world championships and Formula 1. These sports are the source of inspiration for the development of new technologies, know-how and the spirit of its own.
The watch brand TAG Heuer is also very active in the sailing world and is associated with famous athletes in sports like athletics. A Edouard Heuer was passionate about precision. When he founded his workshop in 1860 watches had only one objective: to improve timing. Since then the company has always been at the forefront of watchmaking technology both in the choice of materials and design. Since the first patent for a chronograph mechanism in 1882 to launch in 1998 Kirium Ti5 in grade 5 titanium and carbon fiber, the first chronograph capable of measuring 1 / 100 th of a second (1916) to the first analog quartz chronograph (1983) through the first automatic chronograph movement with micro rotor (1969), Tag Heuer Watch has written some of the most important pages of watchmaking history.
