BAUME & MERCIER

Historic house watches Baume & Mercier

The alliance dates back to 1830 Founder: Louis Victor and Pierre Joseph Celestin Baume founded the company together "Frères Baume" recorded at the village of Wood in Freiberge Jura Switzerland. Anxious to get good watch, they start training them, helping to bring the clock in their district. Visionary on the evolution of the shows in general and uncompromising on the achievement of traditional watches high quality, they choose to settle in a major European capital, London, created in 1851 and Baume Brothers, who successfully developed markets English, Scottish and Irish and those Australian and New Zealand.

In 1920, the alliance Baume & Mercier arises. On the model of a dual leadership has proven itself at Baume, Baume & Mercier comes from the encounter of two men, William Baume, third son of Alcide Eugene and grandson son of Louis-Victor, and Paul Mercier in 1912.
Of Russian origin, Paul Tchereditchenko (Mercier said) is a refined man, enthusiastic, passionate about business, very attracted by the arts and friend of many painters. William himself is a man of action, rigor very attached to the reputation of his name. Their complementarity - in charge of William and technical aspects of Paul the commercial - is born, an association November 26, 1918 and mark "Baume & Mercier Geneva", filed August 27, 1920.
During the years 1920 to 1930, Baume & Mercier needed on five continents. Alas, in which disease William Baume is soon to retire.

In 1937, the departure of Paul Mercier, a man with charisma took the Board of Directors: Constantin Gorski. Originally from Poland, that extraordinary man, a brilliant, cultured and artist infuses Baume & Mercier with a modernist spirit.
During the Second World War, Marc Beuchat and Renee Juillerat reinforce the board of directors and collaborators reveal the first order, in the words of William Baume.
In 1964, the Greek letter Phi became the symbol of the brand appears on all the dials of watches Baume & Mercier
In 1963, the house incorporates clockwork PBM International, a group specializing in the production and distribution of luxury watchmaking, which in 1988 was bought by Compagnie Financiere Richemont.
In March 1993, the latter decided to create the Vendome group to separate its business of luxury the rest of its activities.
Today, Baume & Mercier is part of the Richemont group alongside prestigious brands such as Cartier, Piaget, Vacheron Constantin, Jaeger LeCoultre ...

Founding alliance in 1830: Louis Victor and Pierre Joseph Celestin Baume created and registered the "Frères Baume" trading entity in the village of Les Bois in the Swiss Jura. Anxious to employ only skilled watchmakers, they trained each one and in so doing helped to Establish the profession in their region. Visionaries as to how the watch would evolve in general and uncompromising in their demand for fine quality traditional watches, they Decided to set up business in a major European capital. They thing London and in 1851 founded Baume Brothers. After successfully developing the company on the Français, Scottish and Irish markets they broke new ground as far afield as Australia and New Zealand.

Baume et Mercier

Birth of the Baume & Mercier alliance in 1920. In 1912, the "two-headed" management system that Had already proved its worth was repeated at Baume and Baume & Mercier was born of the encounter of two men: William Baume, third son of Alcide Eugene and grandson of Louis-Victor, and Paul Mercier.
Of Russian origin, the elegant and enthusiastic Tchereditchenko Paul (known as Mercier) possessed an insatiable appetite for life, business and the arts. His circle of friends included numerous painters and writers. William, on the contrary, was a man of moderation and rigorous discipline who was fiercely attached to his family's name and reputation. Making the most of William's technical expertise and Paul's sharp business insight, the well-balanced combination was concretized on 26 November 1918 and the "Baume & Mercier Geneva" trademark was registered on 27 August 1920.
Throughout the 1920s and 1930s, Baume & Mercier Imposed itself on five continents. Unfortunately, poor health Obliged William Baume to retire from the company soon after.

In 1964, the Greek letter Phi was adopted as the brand's emblem and is a distinctive feature on all Baume & Mercier watch dials.
In 1963, the watchmaking house Became part of PBM International, a group specialized in the production and distribution of luxury timepieces, Which was bought over by the Richemont financial structure in 1988.
In March 1993, the latter Decided to create the Vendome Group in order to separate its luxury sectors from the rest of its activities.
Today, Baume & Mercier is an integral part of the Richemont group Alongside other prestigious brands such as Cartier, Piaget, Vacheron Constantin, Jaeger LeCoultre ...